Hi there, I’m Liz. I’m a customer-centric marketer with a dual background in integrated marketing and product marketing.

 
 

I enjoy exploring all aspects of my field, from tactical efforts to more strategic ones. Over the years, I’ve created plans and executed strategies for go-to-market, SEO, content marketing, social media, paid search, and email marketing—among others.

Years back, I took a career detour to become a UX designer, an experience that helped me develop a knack (and love) for deeply understanding customers' pain points and challenges. Today, I lean into data-driven insights to craft messaging that connects.

 
 

Portfolio

 

GTM planning and execution for world-class product launches

Developing copy and content that connects

 
 

Testimonials

Liz quickly made her mark [at CJP] with her innovative ideas, tactical marketing experience, and eagerness to learn and collaborate.
— Dorina Mordkovich, Manager, Marketing Operations at Combined Jewish Philanthropies (CJP)
 
Liz was a superstar in our organization, helping to define our service offerings, delivering strong services to our clients, and helping to build the Skyword business.
— David Woodrow, former direct manager and former Vice President at Skyword
 
She built many of our [Modo Labs’] programs from scratch and her efforts helped put our small company on the map.
— Beth Pfefferle, VP Marketing at Data Kitchen