Writing and content

Web

Product announcements (i.e. feature releases) on the Bazaarvoice website

• Measure the impact of visual UGC at retail with new revenue reporting

• Higher-quality UGC, increased brand safety, & faster insights [October 2025]

• Sampling features launch in Bazaarvoice Vibe

• Get more from product reviews with review media distribution

Solution pages on the Bazaarvoice website

• Solutions page: Bazaarvoice Deals

• Solutions page: Bazaarvoice Sampling

Email

Monthly feature announcements to targeted customers

• 10 million+ Influenster members and new sampling reporting features! [August 2025]

•  New features to measure and grow sampling impact [June 2025]

One-pagers

Pitch and feature deck slides

• VSN revenue reporting

• Bazaarvoice Vibe: Product Sampling

• Sampling campaign targeting

Video scripts

Vibe check: Monthly feature announcement (seller enablement)

• This was a collaborative effort with other product marketers

• I was responsible for VSN revenue reportings (00:13), Influenster member profiles (04:44), and Content Coach (05:37)

Demo: Request a sampling campaign (customer-facing)

Webinar

What’s the Deal with Bazaarvoice Deals

• Created the webinar outline and slide deck